Have you ever had a dream?
Have you ever had a dream so vivid that you can see and feel everything around you in the dream? I am talking about feeling the emotions, hear the conversations, seeing what is going on around you…
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Voice is the next search
Voice interactions in the home have sky rocketed ever since the introduction of Alexa. And if CES 2018 was any indication of what’s to come, we’re just getting started with voice as the common interface for the smart homes of tomorrow.
This incredible adoption and growth can be attributed to the convenience of voice and the natural fit in the home. It’s enabling people to save a whole lot of time by offloading various everyday tasks to be handled with a simple command from across the room.
Take shopping with Alexa for example. Recently, I needed to refresh paper towels at home. As I walked out the door for the day, I said “Alexa, buy paper towels" and confirmed the first option. And just like that, I had checked off a task before it even got on my to-do list. Something that previously would have required going to the store, looking around, buying paper towels, and then driving back — probably a 30-40 minute ordeal, was done. That, is the undeniable power of voice control in the home.
A 24 pack of Bounty paper towels arrived at my door the next day. The interesting question now is, how did Amazon choose Bounty as the brand of paper towel to deliver to me? This is the new search, the new SEO. What is the value of being the first result on the voice interfaces of tomorrow? To be the first brand of choice when consumers want detergent, light bulbs, soap, or…paper towels.
Voice is the next search. And we might start seeing voice optimization engines help companies become the first brand of choice in this game. It’s about to get a whole lot of fun. Stay tuned.
Alexa, publish.
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