Attention! Attention! Social Media Engagement

Just what exactly does it mean to capture someone’s attention within social media and why is it deemed to be so important? Did you know that the average person of a person has dropped significantly over the years, with comparisons being drawn to that of a goldfish? “Since the turn of the millennium, National Health Surveys, as well as multiple independent analyses, have indicated an increase in the incidence of attention deficit disorders. Furthermore, recent research has directly linked this increase to internet usage.” (https://www.mytutor.co.uk). People are so comfortable with their bite-sized amount of data, to the point of their attention spans actually lessening. This is incredibly important, because a child’s earlier establishment of attention spans can lead to problems later in life. The more “media-multitasking” that we do, the less we are actually able to focus and obtain. If you’re having attention-span problems now, just imagine how a child growing up in this environment feels and how they might feel in five to ten years, as their brain grows accustom to this media intake nightmare. Their math, reading and writing skills could be severely affected. There are many ways to engage viewers’ attention within the ever-growing world of social media. Using unique images will help your content stand out when viewed amongst the rest. Real-time updates might also help one capitalize on the latest trends and news. “That means tapping into what’s happening now and getting in on the trend.” (https://www.convertwithcontent.com). Interaction in general will also help drive attention. Having accounts across the vast platforms of social media means nothing if you aren’t actively engaging with your audience, asking questions and gathering feedback.

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