HOW MINI PROGRAMS CAN HELP TRAVEL COMPANIES ON WECHAT?

Why is that? We’ll find out later.

So, what exactly are mini-programs anyway?

Now that you know what mini-programs are and how they work, you now have an overview as to why travel companies love them. Of course, it’s more than just the ease of use that attracts travel marketers. Here are a few other reasons as well:

First of all, since mini programs are relatively new, there’s a fresh market to catch. Now, if you are to book a flight on a heavy app, there are chances that the app will crash because of all the usage. With mini programs, you can specifically target the Chinese market, and they aren’t heavy on data at all. Because of that, consumers will most likely choose travel mini programs over apps.

As compared to creating apps, mini-programs are relatively cheaper to make. They’re actually around 20% less than the cost of making a traditional app (depending on the type and customizations). Moreover, mini-programs integrate the Wechat Pay and the Cards and Offers function, thus reducing the development cost even more. Once mini-programs gain traction, brands will be able to save a lot more money. Hence, Travel companies on wechat won’t have to spend a lot on this as well.

Talks about monetization of mini-programs have been going on since last year February, and it seems like mini-programs are getting the traction they need to plan for the monetization feature.

With a larger user base, Wechat has the potential to become an advertising giant. This also means that mini-program creators who want to develop popular mini-programs can also ride along with this feature. In fact, travel review sites and other travel content-based accounts can use mini-programs to sell travel products, as well as market and drive traffic through promotions and discounts.

Overall, Mini Programs use much more advanced technology as compared to traditional apps. Hence it’s possible to enhance UX through mini program technology. UX, in fact, is exactly what the travel market demands as travelers want a fast and easy way to book flights. As Mini Programs are run by advanced technology, travelers can actually have a better navigation experience as compared to the regular app.

Of course, the consumers will also really benefit from this because they will get much better service. They won’t have to worry about crashing apps or high memory storage on their phones. If they want to book a flight, they can simply click on the travel booking mini program of their choice and book. Everything goes smoothly from the start to the end.

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