Time to Seize the Unconnected Market

Sponsoring data for users lets publishers bring in new ways of gaining a greater access to emerging market users. This reduces user acquisition costs by diverting their acquisition budget into solely purchasing data from Internet Service Providers (ISPs). A scenario where these users have free internet access while publishers decrease their user acquisition costs. Win-Win.

Benefiting from this system couldn’t be greater. Publishers would gain new users from a new market. Users will have access to their favorite apps and sites data-free. ISPs will have a consistent source of data purchasing. Everyone benefits and it’s only a matter of time before this system becomes a reality.

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